Fast Track is a 3-day ideathon program designed for university students to experience innovation firsthand and contribute to shaping the future of R&D at Beko.
The program begins with a Design Thinking training, followed by sessions introducing Beko's products and current innovative solutions, ensuring participants are both inspired and technically equipped.
Students then work in teams on thematic areas such as improving existing products or developing new concepts, supported by Beko's R&D teams throughout the ideation process.
On the final day, participants present their ideas, complemented by lab visits and interactive sessions that enhance their overall experience.
Fast Track offers a dynamic and hands-on journey, combining creativity, collaboration, and technical insight to turn ideas into tangible concepts.