Celebrating the People Who Make Defy Special
Valentine’s Day was an opportunity to celebrate the people who bring energy, care and collaboration to our workplace every day. Because at Defy, great work begins with great people.
Our Home Across Sub-Saharan Africa
Discover Beko’s presence across Sub-Saharan Africa through Defy’s 120-year legacy, locally rooted manufacturing, and innovation designed for African realities, alongside a strong commitment to people, communities, and sustainable living.
Beko Sub-Saharan in Numbers
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total brands
2300+
Employees in Sub-Saharan Africa
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Production Facilities
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Sales Offices
Moments In Sub-Saharan Africa
Celebrating Women the Limitless Defy Way
We marked Women’s Day with an inspiring panel discussion celebrating the strength, leadership and resilience of women across our workplace. Through stories of career growth, challenges and impact, we created space for meaningful conversations and recognised the voices shaping our future.
Our Diversity Is Our Strength
Heritage Day brings our people together to celebrate the cultures, languages and traditions that make South Africa unique. It is a meaningful reminder that our different backgrounds strengthen our shared identity and sense of belonging.
Honouring the People Behind 120 Years of Legacy
A 120-year legacy is built through generations of dedication, commitment and care. Through our Long Service Awards, we recognise the colleagues whose passion and consistency continue to shape Defy’s journey and inspire our future.
Building Brighter Futures on Mandela Day
On Mandela Day, our regional teams supported local children’s homes and dedicated their time to creating opportunities for the next generation. At our Jacobs site, we also welcomed employees’ children for a career fair, offering students exposure to different career paths and guidance for their future studies.
Celebrating the Pioneers Who Drive Change
The Pioneers Awards recognise colleagues who turn ideas into meaningful impact. From growth and creative innovation to digitalisation and collaboration, the programme celebrates the people helping us improve, evolve and shape the future together.
Innovation Made for Africa, Recognised by SEIFSA
Defy received the SEIFSA Most Innovative Product Award for its Solar Off-Grid Refrigerator. Developed to provide reliable and sustainable cooling without dependence on the electricity grid, the solution demonstrates how locally relevant innovation and environmental responsibility can work together.
Koç Spor Fest: Excellence On and Off the Field
Our colleagues proudly represented us at the International Koç Sports Festival in Türkiye, achieving first place in the 6 km run and silver in padel doubles. Their performance reflected the determination, teamwork and sense of community that our people bring to everything they do.
Brands Operating In Sub-Saharan Africa
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