Beko Europe: Initiatives Across The Balkans
Beko Europe Balkan’s team continues to strengthen its presence through initiatives across Serbia, Montenegro and Croatia. Showcasing how the company’s brands are becoming part of everyday experiences while reinforcing collaboration, partnerships, innovation and meaningful engagement with customers and partners across the region. Recent Chain of initiatives driven by Balkan’s team has brought the brand closer to consumers in trusted and familiar spaces, resulted in opening the largest Beko Center in Podgorica, a 1000-square-meter store featuring the full portfolio of Beko, Whirlpool, Hotpoint, Indesit and Grundig products, partnership with 70 retailers and purchasing professionals in a hands-on training session focused on built-in technologies, while the Beko Europe Fair in Belgrade gathered partners from nine countries to explore the latest innovations across Beko, Whirlpool, Hotpoint, Professional and SDA solutions. Together, these moments highlighted our commitment to innovation, collaboration and creating value through strong regional partnerships.