Global Communications At Beko
Global Communications connects Beko with its internal and external audiences through strategic messaging, compelling stories and consistent communication across global and local platforms.
Global Communications Matters at Beko
Global Communications shapes Beko’s voice and reputation across global and local audiences. The function combines ongoing activities such as corporate messaging, media relations, executive communications and internal communications with global campaigns, reputation initiatives and strategic storytelling projects. Working closely with business units, leadership teams and regional markets, the teams support business priorities through clear, consistent and engaging communication.
Teams within Global Communications
The team strengthens internal culture through strategic communication and employee engagement initiatives. It develops internal campaigns, manages global and local corporate events, and oversees sponsorship projects that foster connection, alignment and a sense of belonging across the organization.
International Communications leads global stakeholder and media relations across international platforms. Working closely with regional markets, the team maintains consistency in corporate messaging while adapting stories to local contexts and supporting Beko’s global reputation and thought leadership positioning.
Corporate Brand and Projects leads corporate social responsibility initiatives and supports consistent brand alignment across markets. The team also oversees the Annual Report and Sustainability Report and guides the company’s multi-channel strategic communications in line with its sustainability approach.
The team manages external communications and media relations across Türkiye and Southeast Asia. It localizes global narratives for regional audiences, works closely with local teams and media, and ensures that regional storytelling remains aligned with overall corporate messaging.
The team manages Beko’s external digital presence across corporate social media channels, websites and digital content platforms. Combining creativity with data-driven insights, it develops engaging and consistent content while continuously improving digital communication performance.
Executive Communications & Content develops strategic communication approaches for executive teams. Its work includes speeches, thought leadership content and key messaging that position Beko’s leaders as credible, authentic and influential voices both internally and externally.
Regional Communications Europe manages external communications, corporate reputation and brand narratives across European markets. The team works closely with global and local stakeholders to maintain alignment while responding to region-specific priorities and media landscapes.
The Other Teams
Human Resources
Our Human Resources teams bring together people, culture and business priorities to shape the future of Beko. Through a people-centric approach, they nurture talent, embrace diversity and create an environment where our people feel valued, supported and able to grow.
Marketing & Product Management
At Beko, marketing is not just about communication—it is about shaping how millions of people experience our brands every day. Combining creativity, technology, consumer insight and data, our teams turn ideas into meaningful impact and business growth across markets.
Sustainability
Our Sustainability team develops, implements and reports Beko’s environmental, social and governance strategies. By integrating sustainability into the business model, the team helps reduce environmental impact, strengthen social value and support responsible, long-term growth.
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